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~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand image"
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Brand image
Celebrity endorsement
11
Celebrity-Werbung
11
Advertising effects
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Werbewirkung
9
Athletes
8
Sportler
8
Consumer behaviour
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Konsumentenverhalten
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Markenimage
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Sportmarketing
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Sports marketing
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Brand management
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Endorsement
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Markentransfer
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Professional sports
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Associative memory network model
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Athlete celebrity
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Athlete endorsement
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Athletic performance
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Attitude
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Banner advertisement
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Brand engagement
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Brand extensions
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Brand personality
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Celebrities
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Cognition
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Cognitive dissonance
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Congruity
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Endorsements
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Chang, Kyungro
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Kim, Taehee
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Kok Wei Khong
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Koo, Jakeun
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Lee, Jung-Gyo
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Nisbett, Gwen S.
1
Park, Jaejin
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Schartel Dunn, Stephanie G.
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Seo, Hyo Min
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International journal of sports marketing & sponsorship
Journal of business research : JBR
13
Psychology & marketing
8
The journal of product & brand management
7
Journal of marketing communications
6
Journal of advertising research
5
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
European journal of marketing : EJM
3
Global business review
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Organizations and markets in emerging economies
3
Asia Pacific journal of marketing and logistics
2
Celebrity, convergence and transformation
2
International journal of internet marketing and advertising : IJIMA
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice : JMTP
2
Marketing letters : a journal of research in marketing
2
Pakistan journal of commerce and social sciences
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Vision : the journal of business perspective
2
Young consumers : insight and ideas for responsible marketers
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
Advancing insights on brand management
1
Arts and the market : AAM
1
Asia-Pacific journal of management research and innovation
1
Asian Academy of Management journal : AAMJ
1
Branding and sustainable competitive advantage : building virtual presence
1
Business and Economic Research : BER
1
Cogent business & management
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Consumer behavior review : CBR
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Corporate reputation review
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ECONIS (ZBW)
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1
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
2
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
3
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
4
The effects of endorsement strength and celbrity-product match on the evaluation of a sports-related product : the role of product involvement
Lee, Jung-Gyo
;
Park, Jaejin
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010489101
Saved in:
5
Measuring the impact of celebrity endorsement on consumer behavioural intentions : a study of Malaysian consumers
Kok Wei Khong
;
Wu, You Li
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 157-177
Persistent link: https://www.econbiz.de/10009765613
Saved in:
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