//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~subject:"Markentransfer"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markentransfer
Celebrity endorsement
12
Celebrity-Werbung
12
Advertising effects
9
Werbewirkung
9
Athletes
8
Sportler
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
5
Markenimage
5
Brand management
4
Markenführung
4
Sportmarketing
4
Sports marketing
4
Brand extension
3
Endorsement
3
Internet marketing
2
Online-Marketing
2
Professional sports
2
Profisport
2
Social Web
2
Social web
2
Advertising
1
Advertising contexts
1
Associative memory network model
1
Athlete celebrity
1
Athlete endorsement
1
Athlete reputational crisis
1
Athletic performance
1
Attitude
1
Banner advertisement
1
Beziehungsmarketing
1
Brand engagement
1
Brand extensions
1
Brand personality
1
Celebrities
1
Cognition
1
Cognitive dissonance
1
Congruity
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Chang, Kyungro
1
Jiménez-Zarco, Ana Isabel
1
Kim, Taehee
1
Koo, Jakeun
1
Moreno-Gavara, Carmen
1
Seo, Hyo Min
1
Published in...
All
International journal of sports marketing & sponsorship
Global marketing strategies for the promotion of luxury goods
International journal of sport management and marketing : IJSMM
1
Journal of business economics : JBE
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
2
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
3
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->