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~person:"Elberse, Anita"
~person:"Becker, Carsten"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Werbung mit Prominenten"
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Celebrity endorsement
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Celebrity-Werbung
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Working paper / Harvard Business School, Division of Research
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ECONIS (ZBW)
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Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
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The power of stars in creative industries : do stars drive the success of movies?
Elberse, Anita
-
2005
Persistent link: https://www.econbiz.de/10003369750
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