//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Advertising effects
11
Celebrity endorsement
11
Celebrity-Werbung
11
Werbewirkung
11
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
Advertising
4
Werbung
4
advertising
3
Brand
2
Internet marketing
2
Markenartikel
2
Online-Marketing
2
Social web
2
attribution
2
celebrity
2
celebrity endorsement
2
celebrity endorsers
2
congruence
2
identification
2
social media
2
Advertisement
1
Altruism
1
Altruismus
1
Athletes
1
Beziehungsmarketing
1
Brand extension
1
Celebrity endorser’s credibility
1
Confidence
1
Credibility
1
Glaubwürdigkeit
1
Hong Kong
1
Hongkong
1
India
1
Indien
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Burkhalter, Janée N.
1
Lueck, Jennifer Anette
1
Wood, Natalie T.
1
Published in...
All
Journal of marketing communications
Journal of business research : JBR
6
International journal of advertising : the review of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
International journal of internet marketing and advertising : IJIMA
4
Psychology & marketing
4
The journal of product & brand management
3
Cogent business & management
2
International journal of hospitality management
2
Journal of marketing management : MM
2
Academia : revista Latinoamericana de administración
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Exploring the rise of fandom in contemporary consumer culture
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of social media management : value chain and business models in changing media markets
1
Ilmenau Economics Discussion Papers
1
Innovation: organization & management : IOM
1
International journal of Indian culture and business management : IJICBM
1
International journal of financial research
1
International journal of management practice : IJMP
1
International journal of retail and distribution management
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
International journal of wine business research
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of contemporary marketing science
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of management science and engineering
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of media business studies
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
2
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->