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~subject:"Social Web"
~subject:"Consumer behaviour"
~isPartOf:"Journal of marketing communications"
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Search: subject_exact:"Werbung mit Prominenten"
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Social Web
Consumer behaviour
Advertising effects
11
Celebrity endorsement
11
Celebrity-Werbung
11
Werbewirkung
11
Konsumentenverhalten
9
Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
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4
Werbung
4
advertising
3
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2
Internet marketing
2
Markenartikel
2
Online-Marketing
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Social web
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attribution
2
celebrity
2
celebrity endorsement
2
celebrity endorsers
2
congruence
2
identification
2
social media
2
Advertisement
1
Altruism
1
Altruismus
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Athletes
1
Beziehungsmarketing
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Brand extension
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Celebrity endorser’s credibility
1
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11
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Um, Nam-Hyun
2
Burkhalter, Janée N.
1
Burnasheva, Regina
1
Chan, Kara
1
Duraipandian, Israel
1
Fan, Fei
1
Goyal, Vinay
1
Harmon-Kizer, Tracy R.
1
Jin, Seunga Venus
1
Kim, Jihoon
1
Lueck, Jennifer Anette
1
Malodia, Suresh
1
Phua, Joe
1
Pradhan, Debasis
1
Sengupta, Atri
1
Sethi, Dhruv
1
Singh, Pankaj
1
Siomkos, George J.
1
Suh, Yong Gu
1
Tsiotsou, Rodoula H.
1
Tzoumaka, Eugenia
1
Wood, Natalie T.
1
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Journal of marketing communications
Psychology & marketing
19
Journal of business research : JBR
15
Journal of promotion management : innovations in planning and applied research
11
International journal of advertising : the review of marketing communications
9
Journal of retailing and consumer services
8
International journal of sports marketing & sponsorship
7
Journal of marketing management : MM
7
The journal of product & brand management
7
The journal of brand management : an international journal
6
International journal of internet marketing and advertising : IJIMA
4
International journal of sport management and marketing : IJSMM
4
Young consumers : insight and ideas for responsible marketers
4
Celebrity, convergence and transformation
3
European journal of marketing : EJM
3
Global business review
3
International journal of hospitality management
3
Marketing letters : a journal of research in marketing
3
Organizations and markets in emerging economies
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of advertising : the quarterly review of marketing communications
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of international consumer marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
11
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1
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
2
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
3
The roles of celebrity endorsers' and consumers' vegan identity in marketing communication about veganism
Phua, Joe
;
Jin, Seunga Venus
;
Kim, Jihoon
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 813-835
Persistent link: https://www.econbiz.de/10012314020
Saved in:
4
What affects the effectiveness of celebrity endorsement? : impact of interplay among congruece, identification, and attribution
Um, Nam-Hyun
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 746-759
Persistent link: https://www.econbiz.de/10011927914
Saved in:
5
The effects of schema congruity on consumer response to celebrity advertising
Harmon-Kizer, Tracy R.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011706477
Saved in:
6
Measuring the impact of brand-celebrity personality congruence on purchase intention
Malodia, Suresh
;
Singh, Pankaj
;
Goyal, Vinay
;
Sengupta, Atri
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 493-512
Persistent link: https://www.econbiz.de/10011849986
Saved in:
7
Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Tzoumaka, Eugenia
;
Tsiotsou, Rodoula H.
;
Siomkos, George J.
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011613174
Saved in:
8
Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
9
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
Saved in:
10
Friend-zone with benefits : the parasocial advertising of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
11
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
Saved in:
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