//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
~person:"Boerman, Sophie C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung mit Prominenten"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Advertising
1
Advertising effects
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Electronic word of mouth
1
Facebook
1
Internet marketing
1
Konsumentenverhalten
1
Online-Marketing
1
Persuasion knowledge
1
Social media
1
Social web
1
Sponsoring
1
Sponsorship
1
Sponsorship disclosure
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Boerman, Sophie C.
Budzinski, Oliver
3
Usman, Osly
3
Burkhalter, Janée N.
2
Camilleri, Mark Anthony
2
Gänßle, Sophia
2
Qonita, Suci
2
Wood, Natalie T.
2
Aa, Eva P. van der
1
Abbasi, Amir Zaib
1
Abu-Alhaija, Ahmad Saifalddin
1
Adler, Jami
1
Agnihotri, Arpita
1
Ahmadi, Arash
1
Ahmadi, Yavar
1
Al-Mudahka, Lolwah
1
Aleti, Torgeir
1
Ali, Saqib
1
Almutairi, Saif
1
Alperstein, Neil M.
1
Althuwaini, Sulaiman
1
Amelin, Dinna
1
Arman Hj Ahmad
1
Ashfaq, Muhammad
1
Awan, Asif
1
Baker, Thomas A., III.
1
Bartsch, Fabian
1
Beckert, Johannes
1
Behrmann, Malte
1
Ben Yahia, Imene
1
Berger, Ron
1
Bhattacharya, Saurabh
1
Boeck, Harold
1
Borchers, Nils S.
1
Brison, Natasha T.
1
Buzeta, Cristian
1
Byon, Kevin K.
1
Calvo-Porral, Cristina
1
Campos, Roberta Dias
1
Casais, Beatriz
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->