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subject:"Advertising media"
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Search: subject_exact:"Werbung mit Prominenten"
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Advertising media
Celebrity endorsement
634
Celebrity-Werbung
634
Advertising effects
365
Werbewirkung
365
Consumer behaviour
248
Konsumentenverhalten
248
Brand image
176
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176
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166
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166
Advertising
103
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103
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84
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84
Social Web
79
Social web
79
Credibility
58
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57
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56
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55
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55
celebrity endorsement
55
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54
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53
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40
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31
celebrity
26
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China
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Marketingmanagement
22
advertising
22
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20
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20
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Erdogan, B. Zafer
2
Buzeta, Cristian
1
Celis, Martina
1
Drollinger, Tanya
1
Eisend, Martin
1
Gebhardt, Christopher
1
Hambrick, Marion E.
1
Hsu, Pi-fang
1
Klucharev, Vasily
1
Langner, Tobias
1
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1
Mahoney, Tara Q.
1
Manzur, Enrique
1
Premeaux, Shane R.
1
Priluck, Randi
1
Rijpkema, Mark
1
Shanthi, P.
1
Smidts, Ale
1
Smit, Gitty
1
Stallen, Mirre
1
Stanley, Sarah M.
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Academia : revista Latinoamericana de administración
1
Breaking new ground in theory and practice
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Integrated marketing communication
1
International journal of sport management and marketing : IJSMM
1
Journal for global business advancement : JGBA
1
Journal of advertising research
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international marketing and marketing research
1
Journal of promotion management : JPM
1
Psychology & marketing
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
Saved in:
2
Celebrity advertising in Indian visual media
Thiyagarajan, S.
;
Shanthi, P.
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 182-190
Persistent link: https://www.econbiz.de/10011302378
Saved in:
3
Encouraging brand loyalty in fickle generation Y consumers
Lazarevic, Violet
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10009535626
Saved in:
4
Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
Saved in:
5
"It's incredible - trust me" : exploring the role of celebrity athletes as marketers in online social networks
Hambrick, Marion E.
;
Mahoney, Tara Q.
- In:
International journal of sport management and marketing …
10
(
2011
)
3/4
,
pp. 161-179
Persistent link: https://www.econbiz.de/10009513384
Saved in:
6
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 802-811
Persistent link: https://www.econbiz.de/10009272602
Saved in:
7
The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
Saved in:
8
International celebrities: worldwide surrogate salesforce?
Erdogan, B. Zafer
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 362-369
Persistent link: https://www.econbiz.de/10003771445
Saved in:
9
Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer
;
Drollinger, Tanya
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
Saved in:
10
Classical conditioning and celebrity endorsers : an examination of belongingness and resistance to extinction
Till, Brian D.
;
Stanley, Sarah M.
;
Priluck, Randi
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10003735804
Saved in:
11
Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
Saved in:
12
Celebrity branding : perils and payoffs
Gebhardt, Christopher
-
2007
Persistent link: https://www.econbiz.de/10003549077
Saved in:
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