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The diffusion of market orientation throughout the organization : a social learning theory perspective
Lam, Son K.
;
Kraus, Florian
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 61-79
Persistent link: https://www.econbiz.de/10009237712
Saved in:
2
The role of leaders in internal marketing
Wieseke, Jan
;
Ahearne, Michael
;
Lam, Son K.
;
Dick, Rolf van
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 123-145
Persistent link: https://www.econbiz.de/10003820612
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