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subject:"Beziehungsmarketing"
~person:"Hajli, Nick"
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Beziehungsmarketing
Betriebliche Wertschöpfung
8
Customer integration
8
Kundenintegration
8
Value creation
8
Social Web
6
Social web
6
Relationship marketing
4
Value co-creation
4
Brand management
3
Markenführung
3
Brand value co-creation
2
Business ethics
2
Consumer behaviour
2
Data protection
2
Datenschutz
2
Ethics
2
Ethik
2
Konsumentenverhalten
2
Online retailing
2
Online-Handel
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Share Economy
2
Sharing economy
2
Social commerce
2
Social support
2
Unternehmensethik
2
Brand
1
Brand relationship performance
1
Collaborative norms
1
Consumer engagement
1
Consumer-peer interaction
1
Customer value
1
E-commerce
1
Electronic Commerce
1
Experiential value
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Gesundheitsversorgung
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Gesundheitswesen
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Government IT support
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Health care
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Hajli, Nick
Reichwald, Ralf
9
Piller, Frank T.
8
Le Nguyen Hau
7
Busser, James A.
6
Grönroos, Christian
6
Heinonen, Kristina
6
Madhani, Pankaj M.
6
McColl-Kennedy, Janet R.
6
Shulga, Lenna V.
6
Vargo, Stephen L.
6
Itani, Omar S.
5
Jaakkola, Elina
5
Thaichon, Park
5
Aarikka-Stenroos, Leena
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Cassia, Fabio
4
Cossío-Silva, Francisco-José
4
Edvardsson, Bo
4
Frow, Pennie
4
Gil Saura, Irene
4
Hadwich, Karsten
4
Helkkula, Anu
4
Keränen, Joona
4
Meier, Andreas
4
Payne, Adrian
4
Perdue, Richard R.
4
Pham Ngoc Thuy
4
Ramaswamy, Venkatram
4
Revilla Camacho, Maria Angeles
4
Shin, Hakseung
4
Stormer, Henrik
4
Vega Vázquez, Manuela
4
Ahearne, Michael
3
Ahlert, Dieter
3
Ahn, Jiseon
3
Akaka, Melissa Archpru
3
Baumann, Jasmin
3
Berenguer Contrí, Gloria
3
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Journal of strategic marketing
2
Technological forecasting & social change : an international journal
2
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ECONIS (ZBW)
4
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1
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
2
Consumers' value co-creation in sharing economy : the role of social support, consumers' ethical perceptions and relationship quality
Nadeem, Waqar
;
Juntunen, Mari
;
Shirazi, Farid
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012229295
Saved in:
3
Value co-creation strategy in the social commerce era : editorial
Hajli, Nick
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
Saved in:
4
Value co-creation strategy in the social commerce era
Hajli, Nick
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012202813
Saved in:
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