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~subject:"Konsumentenverhalten"
~subject:"Unternehmenskultur"
~isPartOf:"Europäische Hochschulschriften / 5"
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1972-1992
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Europäische Hochschulschriften / 5
Journal of business research : JBR
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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Der "heimliche Lehrplan" in der Verbrauchererziehung durch Werbung und Medien : ein Beitrag zum Problem der Werbewirkungen
Supper, Michael
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2000
Persistent link: https://www.econbiz.de/10001450202
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2
Markenmythos : Verkörperung eines attraktiven Wertesystems
Bismarck, Wolf-Bertram von
;
Baumann, Stefan
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1995
Persistent link: https://www.econbiz.de/10000915588
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3
Markenmythos : Verkörperung eines attraktiven Wertesystems
Bismarck, Wolf-Bertram von
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1995
Persistent link: https://www.econbiz.de/10012699568
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4
Ein Mehrebenenkonzept zur Diagnose von Werten in Unternehmen : ein Beitrag zum wertorientierten Personalmanagement
Rothenberger, Peter
-
1992
Persistent link: https://www.econbiz.de/10000849859
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5
Ein Mehrebenenkonzept zur Diagnose von Werten in Unternehmen : ein Beitrag zum wertorientierten Personalmanagement
Rothenberger, Peter
-
1992
Persistent link: https://www.econbiz.de/10012699945
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