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Cross-cultural and critical perspectives on brands
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Handbook of contemporary marketing in China : theories and practices
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International journal of hospitality management
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Journal of customer behaviour
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Journal of retailing and consumer services
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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1
Western popular music consumption by highly involved Chinese music fans
Cockrill, Antje
;
Liu, Yang
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10009759165
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2
Consumers from emerging markets : perceptions and attitudes toward global sporting brands
Kim, Chiyoung
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009531613
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3
A happy man in a Buick : how Chinese consumers let western brands enter their lives
Kniazeva, Maria
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 153-172)
.
2011
Persistent link: https://www.econbiz.de/10008987120
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4
Psychological and cultural insights into consumption of luxury Western brands in India
Eng, Teck Yong
;
Bogaert, Julie
- In:
Journal of customer behaviour
9
(
2010
)
1
,
pp. 55-75
Persistent link: https://www.econbiz.de/10003965737
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5
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
6
A contrast analysis of online hotel web service purchasers and browsers
Rong, Jia
;
Li, Gang
;
Law, Rob
- In:
International journal of hospitality management
28
(
2009
)
3
,
pp. 466-478
Persistent link: https://www.econbiz.de/10003855835
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