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subject:"Internationales Marketing"
~language:"eng"
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Internationales Marketing
Western
93
Westlich
93
China
36
Multinationales Unternehmen
29
Transnational corporation
29
Cross-cultural management
9
India
9
Indien
9
Interkulturelles Management
9
Auslandsaufenthalt
8
Ausländische Tochtergesellschaft
8
Emerging economies
8
Expatriate assignment
8
Foreign subsidiary
8
Schwellenländer
8
Cultural identity
7
Führungskräfteentwicklung
7
International market entry
7
Internationaler Markteintritt
7
Kulturelle Identität
7
Leadership development
7
Consumer behaviour
6
Enterprise
6
Führungskräfte
6
Human Resource Management
6
Knowledge transfer
6
Konsumentenverhalten
6
Managers
6
Personalmanagement
6
Unternehmen
6
Wissenstransfer
6
Auslandsinvestition
5
Brand
5
Comparison
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Foreign investment
5
International marketing
5
Markenartikel
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Russia
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Russland
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Ballantyne, David
1
Gao, Hongzhi
1
Govindarajan, Vijay
1
Grønhaug, Kjell
1
Knight, John G.
1
Michael, David
1
Rubner, Alex
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Stalk, George
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Supphellen, Magne
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Winter, Amos
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Harvard business review : HBR
2
Cross-cultural and critical perspectives on brands
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
5
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1
Engineering reverse innovations
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard business review : HBR
93
(
2015
)
7/8
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011297556
Saved in:
2
Guanxi as a gateway in Chinese-Western business relationships
Gao, Hongzhi
;
Knight, John G.
;
Ballantyne, David
- In:
The journal of business & industrial marketing
27
(
2012
)
6
,
pp. 456-467
Persistent link: https://www.econbiz.de/10009665499
Saved in:
3
What the West doesn't get about China
Stalk, George
;
Michael, David
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 25-27
Persistent link: https://www.econbiz.de/10009162106
Saved in:
4
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
5
In the twilight of the multis : the rise and fall of the multinational corporations
Rubner, Alex
-
2008
Persistent link: https://www.econbiz.de/10003685525
Saved in:
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