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subject:"Internationales Marketing"
~subject:"Führungskräfte"
~type_genre:"Aufsatz im Buch"
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Internationales Marketing
Führungskräfte
Western
25
Westlich
25
China
9
Cultural identity
4
Kulturelle Identität
4
Multinationales Unternehmen
4
Transnational corporation
4
Auslandsinvestition
3
Developing countries
3
Entwicklungsländer
3
Foreign investment
3
India
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Indien
3
Knowledge transfer
3
Managers
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Wissenstransfer
3
Asia
2
Asien
2
Betriebswirtschaftsstudium
2
Brand
2
Brand image
2
Comparison
2
Consumer behaviour
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Cross-cultural management
2
Führungskräfteentwicklung
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Graduate business education
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Interkulturelles Management
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International marketing
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Knowledge management
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Konsumentenverhalten
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Leadership development
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Markenartikel
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Markenimage
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Vergleich
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Wissensmanagement
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Accounting
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Advertising effects
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Anforderungsprofil
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Aufsatz im Buch
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English
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Cansier, Adrienne
1
Chen, Nancy Yi-feng
1
Gill, Stephen
1
Grønhaug, Kjell
1
Peng, Chunyan
1
Pichler, Bernd
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Supphellen, Magne
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Tjosvold, Dean
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Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
2
Business insights: China : practical advice on entry strategy and engagement
1
Cross-cultural and critical perspectives on brands
1
New multinational network sharing
1
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ECONIS (ZBW)
5
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1
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
2
Working in China : a personal perspective
Gill, Stephen
- In:
Business insights: China : practical advice on entry …
,
(pp. 176-182)
.
2008
Persistent link: https://www.econbiz.de/10003614001
Saved in:
3
Marketingpolitische Besonderheiten des chinesischen Marktes
Cansier, Adrienne
- In:
Internationale Wettbewerbsstrategien : die globale …
,
(pp. 167-187)
.
2007
Persistent link: https://www.econbiz.de/10003578380
Saved in:
4
Future challenges for the Chief Financial Officer in China
Pichler, Bernd
- In:
Internationale Wettbewerbsstrategien : die globale …
,
(pp. 299-324)
.
2007
Persistent link: https://www.econbiz.de/10003578600
Saved in:
5
Conflict and harmony in foreign-sino ventures in China
Chen, Nancy Yi-feng
;
Tjosvold, Dean
;
Peng, Chunyan
- In:
New multinational network sharing
,
(pp. 43-63)
.
2007
Persistent link: https://www.econbiz.de/10003550249
Saved in:
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