//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Westlich"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
Western
115
Westlich
115
China
49
Multinationales Unternehmen
40
Transnational corporation
40
Emerging economies
11
Schwellenländer
11
International marketing
10
Internationales Marketing
10
Ausländische Tochtergesellschaft
9
Cross-cultural management
9
Foreign subsidiary
9
India
9
Indien
9
Interkulturelles Management
9
International market entry
9
Internationaler Markteintritt
9
Auslandsaufenthalt
8
Auslandsinvestition
8
Expatriate assignment
8
Foreign investment
8
Human Resource Management
8
Personalmanagement
8
Brand
7
Cultural identity
7
Führungskräfte
7
Führungskräfteentwicklung
7
Führungsstil
7
Kulturelle Identität
7
Leadership development
7
Leadership style
7
Managers
7
Unternehmen
7
Consumer behaviour
6
Enterprise
6
Highly skilled workers
6
Hochqualifizierte Arbeitskräfte
6
Knowledge transfer
6
Konsumentenverhalten
6
more ...
less ...
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
2
Book section
2
Mehrbändiges Werk
2
Multi-volume publication
2
Reprint
1
more ...
less ...
Language
All
English
5
German
2
Author
All
Strebinger, Andreas
2
Bogaert, Julie
1
Dong, Lily
1
Eng, Teck Yong
1
Grønhaug, Kjell
1
Heere, Bob
1
Kim, Chiyoung
1
Kniazeva, Maria
1
Supphellen, Magne
1
Tian, Kelly
1
more ...
less ...
Published in...
All
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Cross-cultural and critical perspectives on brands
1
Handbook of contemporary marketing in China : theories and practices
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of customer behaviour
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers from emerging markets : perceptions and attitudes toward global sporting brands
Kim, Chiyoung
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009531613
Saved in:
2
A happy man in a Buick : how Chinese consumers let western brands enter their lives
Kniazeva, Maria
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 153-172)
.
2011
Persistent link: https://www.econbiz.de/10008987120
Saved in:
3
Neu-ORIENTierung, Teil 1 : was westliche Marken in Asien beachten müssen
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 59-60
Persistent link: https://www.econbiz.de/10003981918
Saved in:
4
Psychological and cultural insights into consumption of luxury Western brands in India
Eng, Teck Yong
;
Bogaert, Julie
- In:
Journal of customer behaviour
9
(
2010
)
1
,
pp. 55-75
Persistent link: https://www.econbiz.de/10003965737
Saved in:
5
Neu-ORIENTierung, Teil 2: was westliche Marken in Asien beachten müssen
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
3
,
pp. 60-63
Persistent link: https://www.econbiz.de/10008658459
Saved in:
6
Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
7
The use of Western brands in asserting Chinese national identity
Dong, Lily
;
Tian, Kelly
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 504-523
Persistent link: https://www.econbiz.de/10003895848
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->