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~subject:"Innovation"
~person:"Chandy, Rajesh K."
~isPartOf:"Journal of marketing"
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Competitive response to radical product innovations
Aboulnasr, Khaled
;
Narasimhan, Om
;
Blair, Edward
; …
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 94-110
Persistent link: https://www.econbiz.de/10003709045
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