Champ, Patrucua; Loomis, John - In: Environmental & Resource Economics 12 (1998) 3, pp. 375-386
The method of paired comparison is modified to allow choices between two alternative gains so as to estimate willingness to accept (WTA) without loss aversion. The robustness of WTA values for two public goods is tested with respect to sensitivity of the WTA measure to the context of the bundle...