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type_genre:"Sammlung"
~type_genre:"Aufsatz im Buch"
~subject:"Marketingmanagement"
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Rhinefarm and the German-American market for 19th-Century California wine
Conzen, Kathleen N.
;
Conzen, Michael P.
- In:
Wine, networks and scales : intermediation in the …
,
(pp. 181-197)
.
2021
Persistent link: https://www.econbiz.de/10012814335
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2
When luxury vinous-concept hotel meets premium wine brands : an exploratory study on co-branding
Ferraz, Lisa Freitas
;
Nobre, Helena
;
Barbosa, Belem
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2021
Persistent link: https://www.econbiz.de/10013283738
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3
Improving marketing strategies for private labels of Malvazija Istarska wines
Peršurić, Anita Silvana Ilak
- In:
Improving marketing strategies for private label products
,
(pp. 17-38)
.
2020
Persistent link: https://www.econbiz.de/10012125510
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4
Taste as market practice: the example of "natural" wine
Smith Maguire, Jennifer
- In:
Consumer culture theory
,
(pp. 71-92)
.
2018
Persistent link: https://www.econbiz.de/10011825292
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5
Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers
Dean, David L.
;
Forbes, Sharon L.
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 115-132)
.
2016
Persistent link: https://www.econbiz.de/10011558850
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6
La communication collective dans les filières vitivinicoles françaises
Deluze, Aurélie
;
Lanotte, Hervé
- In:
Stratégies des territoires vitivinicoles : clusters, …
,
(pp. 111-123)
.
2014
Persistent link: https://www.econbiz.de/10010442541
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7
Web marketing strategies in agro food SMEs : evidence from Greek and Italian wine SMEs
Vlachvei, Aspasia
;
Notta, Ourania
;
Diotallevi, Francesco
; …
- In:
E-innovation for sustainable development of rural …
,
(pp. 199-220)
.
2014
Persistent link: https://www.econbiz.de/10010342498
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8
The hedonistic consumption of luxury and iconic wines
Williams, Alistair
;
Atwal, Glyn
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 379-393)
.
2013
Persistent link: https://www.econbiz.de/10009667666
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9
Attitude of Indian consumers toward wine : pleasure versus prescription
Singh, Satyendra
- In:
Business practices in emerging and re-emerging markets
,
(pp. 119-132)
.
2008
Persistent link: https://www.econbiz.de/10003681482
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10
Globalisation and wine branding
Lockshin, Larry
-
2002
Persistent link: https://www.econbiz.de/10002181665
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