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type_genre:"Case study"
~subject:"Business start-up"
~person:"Merli, Federica"
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Search: subject_exact:"Wissensintensive Dienstleister"
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Merli, Federica
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The ROI of pricing : measuring the impact and making the business case
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Pricing modelling as a strategic leverage for knowledge-intensive start-ups : an explorative case study in the luxury fashion industry
Denicolai, Stefano
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Merli, Federica
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 62-83)
.
2014
Persistent link: https://www.econbiz.de/10010240071
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