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~subject:"Markenimage"
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Markenimage
Women's clothing
36
Damenbekleidung
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Jung, Jaehee
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Journal of East-West business
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Schriften zu Marketing und Handel
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ECONIS (ZBW)
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Brand equity of luxury fashion brands among Chinese and US young female consumers
Jung, Jaehee
;
Shen, Dong
- In:
Journal of East-West business
17
(
2011
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10009303086
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2
Der Einfluss des Geschäftsstättenimages auf die Produktbewertung von Handelsmarken
Hardwig, Saskia
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003566249
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