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~person:"Daly-Hassen, Hamed"
~person:"Kozak, Robert"
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Branding as a communications strategy : a framework for desired brand identity
Robichaud, François
;
Richelieu, André
;
Kozak, Robert
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 712-734
Persistent link: https://www.econbiz.de/10009576040
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2
Integrating transactional and relational exchange into the study of exchange orientation in customer relationships
Lefaix-Durand, Aurélia
;
Kozak, Robert
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 1003-1025
Persistent link: https://www.econbiz.de/10003902415
Saved in:
3
Les industries de transformation des bois : structures et stratégies des entreprises
Daly-Hassen, Hamed
- In:
Economies et sociétés / SG : cahiers de l'ISMEA
(
1999
),
pp. 559-575
Persistent link: https://www.econbiz.de/10001419062
Saved in:
4
Le rôle de la politique industrielle dans le développement des industries tunisiennes du bois et du papier
Daly-Hassen, Hamed
- In:
Mondes en développement
24
(
1996
)
95
,
pp. 98-108
Persistent link: https://www.econbiz.de/10001215444
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