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~isPartOf:"Journal of marketing"
~person:"Chen, Zoey"
~person:"Brooks, Gillian"
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Journal of marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Why unhappy customers are unlikely to share their opinions with brands
Hydock, Chris
;
Chen, Zoey
;
Carlson, Kurt
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 95-112
Persistent link: https://www.econbiz.de/10012309680
Saved in:
2
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
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