//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Germany"
~subject:"Soziales Netzwerk"
~person:"Soares, Ana Maria"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Word of mouth"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Germany
Soziales Netzwerk
Advertising effects
3
Social network
3
Social relations
3
Soziale Beziehungen
3
Viral marketing
3
Virales Marketing
3
Werbewirkung
3
Advertising
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Social Web
2
Social web
2
Werbung
2
Confidence
1
Group norms
1
Online social networks
1
Perceived enjoyment
1
Social capital
1
Social indentity
1
Social networking sites
1
Sozialkapital
1
Vertrauen
1
sociability and response to advertising
1
social capital
1
social status
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Soares, Ana Maria
Van Den Bulte, Christophe
7
Skiera, Bernd
4
Atayev, Atabek
3
Barrot, Christian
3
Becker, Jan U.
3
Buttle, Francis A.
3
Campbell, Arthur
3
Groeger, Lars
3
Libai, Barak
3
Pinho, José Carlos
3
Schmitt, Philipp
3
Adelmann von A., Quirin von
2
Ajorlou, Amir
2
Ameri, Mina
2
Aral, Sinan
2
Arnhold, Ulrike
2
Backaler, Joel
2
Beck, Jonathan
2
Bilgihan, Anil
2
Bouvain, Petra
2
Bucklin, Randolph E.
2
Dennhardt, Severin
2
Fang, Xiao
2
Ferreira, Pedro
2
Hausmann, Andrea
2
Hildebrand, Christian
2
Hinz, Oliver
2
Honka, Elisabeth
2
Iyengar, Radha
2
Jadbabaie, Ali
2
Janssen, Maarten C. W.
2
Kakhbod, Ali
2
Kastner, Olga Louisa
2
Loureiro, Sandra Maria Correia
2
Meyners, Jannik
2
Muskat, Birgit
2
Muskat, Matthias
2
Nobre, Helena
2
Nusair, Khaldoon
2
more ...
less ...
Published in...
All
International journal of consumer studies
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of transnational management : the official journal of the International Management Development Association
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Response to advertising on online social networks : the role of social capital
Pinho, José Carlos
;
Soares, Ana Maria
- In:
International journal of consumer studies
39
(
2015
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
Saved in:
2
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
3
From social to marketing interactions : the role of social networks
Soares, Ana Maria
;
Pinho, José Carlos
;
Nobre, Helena
- In:
Journal of transnational management : the official …
17
(
2012
)
1
,
pp. 45-62
Persistent link: https://www.econbiz.de/10009551262
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->