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Search: subject_exact:"Word of mouth"
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ECONIS (ZBW)
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1
Why microfinance institutions go digital : an empirical analysis
Dorfleitner, Gregor
;
Forcella, Davide
;
Quynh Anh Nguyen
-
2021
Persistent link: https://www.econbiz.de/10012658850
Saved in:
2
Spreading lies
Redlicki, Bartosz
-
2017
Persistent link: https://www.econbiz.de/10012667028
Saved in:
3
New insights on digital and social media advertising
Kim, Juran
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012623917
Saved in:
4
Special issue: electronic word of mouth and online customer reviews : a cross-cultural perspective
Yang, Morgan
(
ed.
);
Chan, Haksin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012584533
Saved in:
5
New trends in digital and social media advertising
Cho, Chang-Hoan
(
ed.
);
Park, Jin Seong
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012200498
Saved in:
6
Special issue: electronic word-of-mouth
Kim, Juran
(
ed.
);
Chu, Shu-Chuan
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011859182
Saved in:
7
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
8
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
9
Social media and mobile marketing
Dix, Steve
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009666654
Saved in:
10
Special issue: Marketing communications and consumer behahvior
Barnier, Virginie De
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008806378
Saved in:
11
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
12
Marketing expenditures and word-of-mouth communication : complements or substitutes?
Armelini, Guillermo
;
Villanueva, Julian
-
2010
Persistent link: https://www.econbiz.de/10008662947
Saved in:
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