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Viral marketing
13
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Consumer behaviour
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Dienstleistungsqualität
6
Service quality
6
Customer satisfaction
5
Kundenzufriedenheit
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word-of-mouth
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Services marketing quarterly
Journal of business research : JBR
175
Journal of retailing and consumer services
126
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
49
International journal of contemporary hospitality management
46
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
The journal of services marketing
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
SpringerLink / Bücher
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
Journal of marketing management : MM
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
26
Marketing letters : a journal of research in marketing
25
Asia Pacific journal of marketing and logistics
24
Cogent business & management
24
Journal of the Academy of Marketing Science
24
Marketing Science
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ECONIS (ZBW)
13
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1
I have to choose this university : understanding perceived usefulness of Word of Mouth (WOM) in choosing universities among students of higher education
Amani, David
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012801852
Saved in:
2
How does electronic word of mouth impact green hotel booking intention?
Kumari, Pooja
;
Sangeetha R.
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 146-165
Persistent link: https://www.econbiz.de/10013178030
Saved in:
3
Exploring online sentiment (OS) as a measure of customer experience (CX) for telecommunication services
Lappeman, James
;
Meyer, Seth
;
Miguel, Diana
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 257-276
Persistent link: https://www.econbiz.de/10013352800
Saved in:
4
Understanding business student retention during Covid-19 : roles of service quality, college brand, and academic satisfaction, and stress
Swani, Kunal
;
Wamwara, Wakiuru
;
Goodrich, Kendall
; …
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 329-352
Persistent link: https://www.econbiz.de/10013352807
Saved in:
5
The divergent "loyalty" behaviors of a captive consumer
Leisen Pollack, Birgit
- In:
Services marketing quarterly
38
(
2017
)
2
,
pp. 74-87
Persistent link: https://www.econbiz.de/10011756670
Saved in:
6
Relationship quality and its causal link to service value, satisfaction, and word-of-mouth
Lee, Younghan
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011537851
Saved in:
7
Electronic word-of-mouth versus interpersonal word-of-mouth : are all forms of word-of-mouth equally influential?
Meuter, Matthew L.
;
Brown McCabe, Deborah
;
Curran, James M.
- In:
Services marketing quarterly
34
(
2013
)
3
,
pp. 240-256
Persistent link: https://www.econbiz.de/10009778512
Saved in:
8
Hospitality products and the consumer price-perceived quality heuristic : an empirical perspective
Lee, Freddy Su Jin
- In:
Services marketing quarterly
34
(
2013
)
3
,
pp. 205-214
Persistent link: https://www.econbiz.de/10009778527
Saved in:
9
The effect of online word-of-mouth on risk assessment for an experience service as price acceptability changes
Liang, Wai Ki
;
Corkindale, David
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 156-170
Persistent link: https://www.econbiz.de/10011537847
Saved in:
10
Creating positive word-of-mouth promotion through service recovery strategies
Wang, Edward Shih-tse
;
Chang, Shu-yu
- In:
Services marketing quarterly
34
(
2013
)
2
,
pp. 103-114
Persistent link: https://www.econbiz.de/10009745747
Saved in:
11
Application of the cognitive dissonance theory to the service industry
Kim, Young Sally
- In:
Services marketing quarterly
32
(
2011
)
2
,
pp. 96-112
Persistent link: https://www.econbiz.de/10009126363
Saved in:
12
The impact of perceived service quality on MBA student satisfaction and recommendations : do expectations matter?
Carter, Robert E.
- In:
Services marketing quarterly
30
(
2009
)
3
,
pp. 234-248
Persistent link: https://www.econbiz.de/10003865579
Saved in:
13
Understanding satisfied and affectively committed clients' lack of referral intent
Hagenbuch, David J.
;
Wiese, Michael D.
;
Dose, Jennifer J.
; …
- In:
Services marketing quarterly
29
(
2007/08
)
3
,
pp. 24-74
Persistent link: https://www.econbiz.de/10003756461
Saved in:
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