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subject:"Markenführung"
~subject:"Brand management"
~isPartOf:"Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern"
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Viral marketing
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Gursch, Francesca
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Musiolik, Thomas Heinrich
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Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
Journal of business research : JBR
20
The journal of product & brand management
19
Journal of retailing and consumer services
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International journal of internet marketing and advertising : IJIMA
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The journal of brand management : an international journal
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Journal of promotion management : innovations in planning and applied research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of hospitality marketing & management
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Journal of marketing
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Journal of marketing communications
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the quarterly review of marketing communications
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International journal of hospitality management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Psychology & marketing
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SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the review of marketing communications
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Journal of Islamic marketing
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Journal of internet commerce
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Business horizons
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Cogent business & management
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Corporate reputation review
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Economics working paper
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European journal of marketing
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European journal of marketing : EJM
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Global business and finance review
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International journal of business innovation and research : IJBIR
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International journal of consumer studies
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International journal of electronic commerce : IJEC
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International journal of electronic marketing and retailing : IJEMR
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International journal of technology marketing : IJTMkt
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Word-of-Mouth-Marketing : die digitale Macht des Wortes
Musiolik, Thomas Heinrich
- In:
Internationale Trends in der Markenkommunikation : was …
,
(pp. 151-181)
.
2014
Persistent link: https://www.econbiz.de/10010471008
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Die Erfolgsfaktoren von Pop-up-Stores
Gursch, Francesca
;
Gursch, Giulia
- In:
Internationale Trends in der Markenkommunikation : was …
,
(pp. 15-31)
.
2014
Persistent link: https://www.econbiz.de/10010471021
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