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person:"Séguin, Benoit"
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Séguin, Benoit
Maennig, Wolfgang
39
Matheson, Victor A.
19
Lee, Choong-Ki
13
Feddersen, Arne
12
O'Reilly, Norm
11
Preuß, Holger
11
Parent, Milena M.
10
Saayman, Melville
9
Baade, Robert A.
7
Getz, Donald
7
Kruger, Martinette
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Moser, Petra
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Szymanski, Stefan
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6
Drengner, Jan
6
Fairley, Sheranne
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Heyne, Malte
6
Kaplanidou, Kyriaki
6
Kavetsos, Georgios
6
Keil, Marion
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Krekel, Christian
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Liu, Dongfeng
6
Mavridis, Dimitris
6
Nadeau, John
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Senik-Leygonie, Claudia
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Ziebarth, Nicolas R.
6
Connell, Joanne
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Eichhorn, Christoph
5
Engelhardt, Bryan
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Ginsburgh, Victor
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Heslop, Louise A.
5
Leenders, Mark A. A. M.
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Page, Stephen J.
5
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International journal of sport management and marketing : IJSMM
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Asian business & management
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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1
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
2
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
3
Key leadership qualities for major sporting events : the case of the World Aquatics Championships
Parent, Milena M.
;
Beaupré, Renée
;
Séguin, Benoit
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 367-388
Persistent link: https://www.econbiz.de/10003921424
Saved in:
4
Understanding leadership in major sporting events : the case of the 2005 World Aquatics Championships
Parent, Milena M.
;
Olver, Denise
;
Séguin, Benoit
- In:
Sport management review
12
(
2009
)
3
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003913573
Saved in:
5
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
6
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
7
Ambush marketing in China : counterbalancing Olympic sponsorship efforts
Preuß, Holger
;
Gemeinder, Kai
;
Séguin, Benoit
- In:
Asian business & management
7
(
2008
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10003715601
Saved in:
8
Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
Saved in:
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