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The journal of consumer marketing
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Young consumers : insight and ideas for responsible marketers
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Five generations and only one workforce : how successful businesses are managing a multigenerational workforce
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Developing successful global strategies for marketing luxury brands
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Global applications of multigenerational management and leadership in the transcultural era
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Lehrstuhl für Betriebswirtschaftslehre, insb. Organisation, Personal- und Informationsmanagement, Univ.-Prof. Dr. Christian Scholz / Universität des Saarlandes
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Share more, drive less : Millennials value perception and behavioral intent in using collaborative consumption services
Hwang, Jiyoung
;
Griffiths, Merlyn A.
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011635277
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2
Marketing challenges in serving Millennials
Pitta, Dennis
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009541777
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