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~person:"Aldás-Manzano, Jaoquín"
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Aldás-Manzano, Jaoquín
Glied, Sherry
4
Hamermesh, Daniel S.
4
Meng, Xin
4
Neidell, Matthew
4
Zhang, Junsen
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McNaught, Angela
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Tipgomut, Pornchanoke
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Bigné Alcañiz, J. Enrique
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Brzozowicz, Magdalena
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Currás-Pérez, Rafael
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Feiner, Susan
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Guéguen, Nicolas
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European journal of marketing : EJM
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Dual nature of cause-brand fit : influence on corporate social responsibility consumer perception
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 575-594
Persistent link: https://www.econbiz.de/10009535660
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