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subject:"Markenführung"
~isPartOf:"Journal of international consumer marketing"
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Markenführung
Brand image
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Journal of international consumer marketing
Cases on branding strategies and product development : successes and pitfalls
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Working paper series / Ipag Business School : working paper
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Brands : interdisciplinary perspectives
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Business & society
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European Working Group 'Multiple Criteria Decision Aiding' Series
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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The journal of brand management : an international journal
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Understanding marketing : a European casebook
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Young consumers : insight and ideas for responsible marketers
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Determinants of African women's brand sensitivity toward cosmetics
Korai, Bernard
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011744272
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