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subject:"Konsumentenverhalten"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Konsumentenverhalten
Advertising effects
2
Consumer behaviour
2
Time
2
Werbewirkung
2
Zeit
2
Brand image
1
Emotion
1
Markenimage
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Psychology of advertising
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Gnoth, Juergen
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Kareklas, Ioannis
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Martin, Brett A. S.
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Muehling, Darrel D.
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Strong, Carolyn
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Zhao, Guangzhi
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Journal of advertising : official publication of the American Academy of Advertising
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of international consumer marketing
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Journal of retailing and consumer services
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Psychology & marketing
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CESifo working papers
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Discussion paper series / IZA
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FFB Discussion Paper
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FFB-Diskussionspapier
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FFB-Diskussionspapiere / Forschungsinstitut Freie Berufe, Universität Lüneburg
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of economic behavior & organization : JEBO
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Journal of marketing
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Journal of marketing research : JMR
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research in consumer behavior
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Working paper / National Bureau of Economic Research, Inc.
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AMS review : official publication of the Academy of Marketing Science
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Annual review of resource economics
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Applied economics
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CESifo Working Paper
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CESifo Working Paper Series
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Canadian journal of agricultural economics : CJAE
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Discussion paper
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Discussion papers in economics
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Dissertation Series CentER
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EERI research paper series
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Ecological economics
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Economics letters
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Electronic commerce research and applications
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Electronic markets : the international journal on networked business
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Faculty & research / Insead : working paper series
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Freiberger Arbeitspapiere
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Global business review
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Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
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2
Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations
Martin, Brett A. S.
;
Gnoth, Juergen
;
Strong, Carolyn
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003892000
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