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subject:"Konsumentenverhalten"
~person:"Merchant, Altaf"
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Konsumentenverhalten
Time
3
Zeit
3
Consumer behaviour
2
Innovation diffusion
2
Innovationsdiffusion
2
Advertising
1
Advertising effects
1
India
1
Indien
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New product development
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Merchant, Altaf
Merz, Joachim
8
Rucha, Rafael
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Hanglberger, Dominik
6
Frey, Bruno S.
4
Klimm, Felix
4
Opitz, Timm
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Schudy, Simeon
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Steiner, Lasse
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Kocher, Martin
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Loginova, Oksana
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Nelson, Leif D.
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Wang, X. Henry
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Zeng, Chenhang
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Nayakankuppam, Dhananjay
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Tsai, Claire I.
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Urminsky, Oleg
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Zhang, Y. Charles
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Zhao, Min
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AMS review : official publication of the Academy of Marketing Science
1
Journal of marketing theory and practice
1
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ECONIS (ZBW)
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The impact of time orientation on consumer innovativeness in the United States and India
Merchant, Altaf
;
Rose, Gregory
;
Rose, Mei
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 325-337
Persistent link: https://www.econbiz.de/10010392218
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2
Relationships among time orientation, consumer innovativeness, and innovative behavior : the moderating role of product characteristics
Karande, Kiran
;
Merchant, Altaf
;
Sivakumar, K.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 108-125
Persistent link: https://www.econbiz.de/10009717334
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