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~subject:"Consumer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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A regime-switching model of cyclical category buying
Park, Sungho
;
Gupta, Sachin
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 469-480
Persistent link: https://www.econbiz.de/10009160791
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New perspectives on customer "death" using a generalization of the Pareto/NBD model
Jerath, Kinshuk
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 866-880
Persistent link: https://www.econbiz.de/10009384009
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