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~person:"Gierl, Heribert"
~person:"Gabszewicz, Jean Jaskold"
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Gierl, Heribert
Gabszewicz, Jean Jaskold
Kaiser, Ulrich
19
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11
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10
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8
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3
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2
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1
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1
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
2
The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
Saved in:
3
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
Saved in:
4
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
5
Attitudes toward advertising and price competition in the press industry
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001672402
Saved in:
6
Does press advertising foster the "pensée unique"?
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2000
Persistent link: https://www.econbiz.de/10001461707
Saved in:
7
Die Werbewirkung ungewöhnlicher Farbbezeichnungen
Gierl, Heribert
;
Großmann, Tina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
3
,
pp. 6-21
Persistent link: https://www.econbiz.de/10003756037
Saved in:
8
Competition in the media and advertising markets
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
The Manchester School
74
(
2006
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003292744
Saved in:
9
Attitudes toward advertising and price competition in the press industry
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Economics of art and culture : invited papers at the …
,
(pp. 61-74)
.
2004
Persistent link: https://www.econbiz.de/10001925784
Saved in:
10
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771883
Saved in:
11
Press advertising and the political differentiation of newspapers
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Journal of public economic theory
4
(
2002
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10001690165
Saved in:
12
Press advertising and the ascent of the "Pensée Unique"
Gabszewicz, Jean Jaskold
;
Laussel, Dider
;
Sonnac, Nathalie
- In:
European economic review : EER
45
(
2001
)
4/6
,
pp. 641-651
Persistent link: https://www.econbiz.de/10001574548
Saved in:
13
Die Beurteilung einer Zeitschrift als Werbeträger
Böcker, Franz
;
Gierl, Heribert
-
1986
Persistent link: https://www.econbiz.de/10004053968
Saved in:
14
Die Beurteilung einer Zeitschrift als Werbeträger
Böcker, Franz
;
Gierl, Heribert
-
1986
Persistent link: https://www.econbiz.de/10012879384
Saved in:
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