//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~subject:"Estimation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zeitschriftenwerbung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Estimation
Print advertising
6
Printwerbung
6
Advertising effects
5
Werbewirkung
5
Schätzung
4
Netherlands
3
Niederlande
3
Advertising planning
1
Australia
1
Australien
1
Deutschland
1
Germany
1
Hautpflegemittel
1
Perception
1
Product design
1
Produktgestaltung
1
Skincare product
1
Sponsoring
1
Sponsorship
1
Wahrnehmung
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Language
All
English
4
Author
All
Mulken, Margot van
2
Bergen, Geertje van
1
Dudzik, Thade
1
Enschot, Renske van
1
Gröppel-Klein, Andrea
1
Hoeken, Hans
1
Neijens, Peter
1
Oldenkamp, Elise
1
Smit, Edith
1
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
DICE discussion paper
2
International advertising and communication : current insights and empirical findings
2
Vierteljahrshefte zur Wirtschaftsforschung
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Advertising, promotion, and new media
1
American economic journal
1
American economic journal : a journal of the American Economic Association
1
Discussion paper
1
Discussion paper / Centre for Economic Policy Research
1
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
1
EUI ECO Working Paper Series 07-2005
1
EUI working paper / ECO
1
Journal of applied econometrics
1
NET Institute Working Paper
1
Research memorandum / METEOR
1
Review of economics
1
Schriften zur Medienwirtschaft und zum Medienmanagement
1
Thünen-series of applied economic theory : working paper
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
ZEW discussion papers
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Success factors in newspaper advertising insight into content, design and placement factors that impact upon effects of newspaper advertisements
Smit, Edith
;
Neijens, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 55-60)
.
2005
Persistent link: https://www.econbiz.de/10003353599
Saved in:
2
Is more complex better? : verbo-pictoral rhetorical figures in magazine advertisements
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
Advertising and communication : proceedings 4th …
,
(pp. 82-89)
.
2005
Persistent link: https://www.econbiz.de/10003353614
Saved in:
3
Interaction of word and image in advertising and consumer response
Mulken, Margot van
;
Bergen, Geertje van
;
Oldenkamp, Elise
- In:
Advertising and communication : proceedings 4th …
,
(pp. 90-95)
.
2005
Persistent link: https://www.econbiz.de/10003353619
Saved in:
4
Efficiency of integrated sponsorship advertising
Dudzik, Thade
;
Gröppel-Klein, Andrea
- In:
Advertising and communication : proceedings 4th …
,
(pp. 193-203)
.
2005
Persistent link: https://www.econbiz.de/10003353801
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->