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~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~subject:"Linguistics"
~subject:"Internationales Marketing"
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Advertorials in the Italian press : the impact of corporate identity strategies on linguistic features
Salsnik, Erika
- In:
Discourse, identities and genres in corporate …
,
(pp. 185-208)
.
2010
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