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~person:"Boutsouki, Christina"
~subject:"Werbung"
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Challenges in an age of dis-engagement
1
International marketing review
1
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ECONIS (ZBW)
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A typology if minimalism in advertising
Margariti, Kostoula
;
Boutsouki, Christina
;
Hatzithomas, …
- In:
Challenges in an age of dis-engagement
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011688260
Saved in:
2
Humor and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas
;
Zotos, Yorgos
;
Boutsouki, Christina
- In:
International marketing review
28
(
2011
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
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