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~person:"Dianoux, Christian"
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Dianoux, Christian
Kaiser, Ulrich
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Business strategies for economies in transition : book of readings on CEE countries
1
International marketing review
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Perspectives on internationalization and international management
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ECONIS (ZBW)
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The effectiveness of female nudity in advertising in three European countries
Dianoux, Christian
;
Linhart, Zdenek
- In:
International marketing review
27
(
2010
)
5
,
pp. 562-578
Persistent link: https://www.econbiz.de/10008906852
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2
Half or full page for print ADS? : the case of a well known brand in three European countries
Dianoux, Christian
;
Linhart, Zdenek
;
Kettnerová, Jana
- In:
Perspectives on internationalization and international …
,
(pp. 251-262)
.
2008
Persistent link: https://www.econbiz.de/10003729470
Saved in:
3
Some issues about print ads in France and Czech Republic
Dianoux, Christian
;
Linhart, Zdenek
- In:
Business strategies for economies in transition : book …
,
(pp. 283-305)
.
2008
Persistent link: https://www.econbiz.de/10003795535
Saved in:
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