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~subject:"Advertising effects"
~person:"Butt, Muhammad Mohsin"
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Search: subject_exact:"Zielgruppe"
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Advertising effects
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Jugendliche
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Zielgruppe
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2
Consumer behaviour
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Butt, Muhammad Mohsin
Hudders, Liselot
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Asian Academy of Management journal : AAMJ
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Australasian marketing journal
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ECONIS (ZBW)
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Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin
;
De Run, Ernest Cyril
- In:
Asian Academy of Management journal : AAMJ
17
(
2012
)
1
,
pp. 13-39
Persistent link: https://www.econbiz.de/10009676039
Saved in:
2
Do target and non-target ethnic group adolescents process advertisements differently? Muhammad Mohsin Butt; Ernest Cyril de Ruh
Butt, Muhammad Mohsin
;
Ruh, Ernest Cyril de
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 77-84
Persistent link: https://www.econbiz.de/10009156398
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