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type_genre:"Fallstudie"
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Search: subject_exact:"Zigarettenindustrie"
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Journal of historical research in marketing
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Reform in a differentiated-product industry : the case of the Korean cigarette manufacturing industry
Min, Heechul
- In:
The Korean economic review
27
(
2011
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10009233016
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Brand mismanagement : Rothmans cigarette marketing, 1957 - 2000
Dewhirst, Timothy
;
Sparks, Robert
- In:
Journal of historical research in marketing
3
(
2011
)
3
,
pp. 351-369
Persistent link: https://www.econbiz.de/10009312183
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LVMH
Mileva, Polina
;
Vigy, Eugénia
- In:
Strategische Fallstudienanalyse
,
(pp. 95-122)
.
2009
Persistent link: https://www.econbiz.de/10003958437
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