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~subject:"Entwicklungsländer"
~person:"Burgess, Steven Michael"
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Entwicklungsländer
Einzelhandel
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Marketing management
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Marketingmanagement
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Retail trade
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Simbabwe
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Zimbabwe
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Developing countries
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Firm performance
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Burgess, Steven Michael
Reinhardt, Jürgen
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Shamleh, Omar
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Product and market development for subsistence marketplaces
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Market orientation and performance in low-income countries : the case of Zimbabwean retailers
Burgess, Steven Michael
;
Nyajeka, Pfavai
- In:
Product and market development for subsistence marketplaces
,
(pp. 215-257)
.
2007
Persistent link: https://www.econbiz.de/10003522001
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