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~person:"Bogomolova, Svetlana"
~person:"Eriksson, Päivi"
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Helsingin Kauppakorkeakoulun julkaisuja / A
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The journal of brand management : an international journal
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Working papers / W / Helsinki School of Economics and Business Administration
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ECONIS (ZBW)
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Reasons for non-consideration of brands and the role of prior experience
Bogomolova, Svetlana
;
Millburn, Sandra
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 304-317
Persistent link: https://www.econbiz.de/10009428109
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2
Business communities : cooperation and conflict in the European confectionery sector
Eriksson, Päivi
;
Fowler, Carolyn
;
Whipp, Richard
; …
-
1996
Persistent link: https://www.econbiz.de/10000931329
Saved in:
3
Managerial process behind long-term product mix changes : an historical study on Fazer Confextionery 1950 - 1990
Eriksson, Päivi
-
1991
Persistent link: https://www.econbiz.de/10013391703
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