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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
Discussion paper series / IZA
59
IZA Discussion Paper
22
CESifo working papers
14
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Discussion paper / Centre for Economic Policy Research
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Journal of business research : JBR
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Advances in educational technologies and instructional design (AETID) book series
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CESifo Working Paper Series
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Decision support systems : DSS ; the international journal
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International journal of the sociology of language : IJSL
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Economics of education review
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Empirica : journal of european economics
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Higher School of Economics Research Paper
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IZA world of labor : evidence-based policy making
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International journal of cross cultural management : CCM
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Journal of world business : JWB
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Labour economics : official journal of the European Association of Labour Economists
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Ruhr economic papers
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Working paper
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ECARES working paper
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European journal of international management : EJIM
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Journal of development economics
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Journal of economic behavior & organization : JEBO
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Prizren social science journal
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The Palgrave handbook of the economics and language
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Advances in linguistics and communication studies (ALCS) book series
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Discussion paper series
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Economic approaches to language and bilingualism
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European research studies
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Kom / Kommission der Europäischen Gemeinschaften
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Language in international business : developing a field
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AICEI proceedings
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Economic development and cultural change
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Economics letters
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European economic review : EER
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GLO discussion paper
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Globalisierung, Europäisierung, internationale Vernetzung : innovative Konzepte zur Förderung von Mobilität und internationalen Qualifikationen
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Industrial relations : a journal of economy & society
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Informationen zur Deutschdidaktik : ide ; Zeitschrift für den Deutschunterricht in Wissenschaft und Schule
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Local or global image? The role of consumers' local-global identity in code-switched ad effectiveness among monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 482-497
Persistent link: https://www.econbiz.de/10011633866
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2
The other meaning of fluency : content accessibility and language in advertising to bilinguals
Carroll, Ryall
;
Luna, David
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009302699
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3
The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.
;
Peterson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
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