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Backwaren
54
Bakery product
54
Consumer behaviour
11
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11
Confectionery
10
Marktanalyse
10
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Internationaler Markt
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Journal of organizational behavior management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
3
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1
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
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2
Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
Saved in:
3
Herausforderungen für den Vertrieb von Markenartikeln in Südeuropa
Wieser, Wolfgang
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
3
,
pp. 52-53
Persistent link: https://www.econbiz.de/10003536034
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