Basit, Abdul; Tahir, Asma; Khan, Mumtaz Muhammad; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 11 (2017) 3, pp. 1005-1026
Management (CRM). CRM is recognized of high value for integrating knowledge in marketing function. The focus on explicit … literature has been conducted in the domain of marketing, relationship marketing, customer relationship management and knowledge …Tacit knowledge (TK) is a core value element important for obtaining a competitive edge for Customer Relationship …