Kozjan, Mitja; Omerzel, Doris Gomezelj - Fakulteta za Management, Univerza na Primorskem
impact of different types of knowledge in a company devoted to management of the brand. Based on the results of the research … we will form some suggestions for the management to enable their decisions on the promotion of certain kinds of knowledge … already have, or else acquire for the purposes of effective brand management. This paper is a contribution to the study of the …