Skrzypek, Elzbieta; Grela, Grzegorz; Piasecka, Agnieszka; … - International School for Social and Business Studies, …
requirements and needs is key. Findings conducted in 2011 by authors indicate that from 8 principles of the quality management …The paper presents the role of managing knowledge and information in the process of customer needs identification. In … conditions of knowledge economy knowledge and information determines competitive advantage, where knowledge on consumer and their …