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~isPartOf:"Operations research, Management science : OR MS ; the international literature digest"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Salo, Jari"
~subject:"Marketingmanagement"
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Operations research, Management science : OR MS ; the international literature digest
Industrial marketing management : the international journal for industrial and high-tech firms
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Applying
knowledge
management
to project marketing in a demanding technology transfer project : convincing the industrial customer over the
knowledge
gap
Lehtimäki, Tuula
;
Simula, Henry
;
Salo, Jari
- In:
Industrial marketing management : the international …
38
(
2009
)
2
,
pp. 228-236
Persistent link: https://www.econbiz.de/10003848028
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