Ruizalba Robledo, José Luis; Vallespín Arán, María; … - In: Investigaciones europeas de Dirección y Economía de … 21 (2015) 2, pp. 84-92
articulate a response to their needs. IMO through proper management of human capital facilitates more effective competition and a … management with regard to gathering intelligence concerning employees’ needs, the transmission of these needs and the subsequent …Internal marketing orientation (IMO) can be used as a tool for managing employees’ knowledge that allows companies to …