Raghunandan, G.; Ananthan, Sriram; Iylin, Fennala Agnes; … - In: Addressing B5G and 6G Network Connectivity Issues in …, (pp. 401-424). 2025
The proliferation of smartphones, reasonably priced internet, and social networking sites is the primary cause of the shift from traditional advertising methods to digital media strategies. With over 1.4 billion inhabitants, India is now one of the most populous countries in the world. Of them,...