Lee, Cheng-Wen; Bera, Sephali; Chen, Ping-Hung; Lin, Fengyi - In: Businesses 5 (2025) 4, pp. 1-20
This study examines the key factors influencing online banking adoption in India in the post-COVID-19 period. Building on the Technology Acceptance Model (TAM), the research integrates traditional factors-perceived ease of use (PEOU), accessibility (ABS), and reliability of the banking system...